Graphic design is a creative process - most often involving a client and a designer - and usually culminating in a production form (i.e., a printed print, a software product, etc.). The term "graphic design" can also refer to a number of artistic and professional disciplines that focus on visual communication and presentation. Various methods are used to create and combine words, symbols, and images to create a visual representation of ideas and messages. A graphic designer may use typography, visual communication, and various page layout techniques to produce a product.

Common uses of graphic design include identities (logos and trademarks), websites, publications (magazines, newspapers, and books), advertisements, and product packaging. Typically, a product as a whole may contain a logo or other artwork, organized text, and pure design elements such as shapes and colors.